Evaluation: Question Two.

How effective is the combination of your main product and ancillary texts?

Throughout my three products I have tried to create synergy with all the products. However, this was difficult to achieve in some aspect with the video compared to the ancillary tasks, especially for the title.

 Within my music video I would have liked to include the title and artist name at the beginning of the video to help the audience to distinguish who the music video is written by and what it was about before they went further into the video. However, I found this difficult as there is a limited number of fonts on I-Movie that can be used in my video. I tried to combat this by presenting my album at the end of the video, which will help the audience to see that the music video links to that album and the song is also on that album. When I went on to complete the ancillary tasks I completed the Digi-pack first, where I perfected the fonts and sizes that I wanted for that. I then went on to do the poster, which in the first draft I use a different font. Once I received audience feedback I looked at the title again to which I realise that continuity was not present. However, I went on to correct this by transferring the title from my Digi-pack onto my advertisement to create the exact same effect with the text, creating synergy between my two ancillary tasks.

I also created this continuity throughout the them with the location, colour and costume, which was all kept similar in each task. In my main product the location is New Brighton Promenade and surrounding areas; which are present within all my products and the same actor is wearing the same outfit throughout to clearly show that he is the artist of the song. Therefore, the audience can easily make the connection between all three of the products.

My male actor in the music video is clearly present throughout each of the three products, on the front cover and inside front cover of my Digi-pack, on my advertisement and throughout my video, with the images being in the same location suggesting a part of the music video. However, there is a female character in the music video who is not present throughout any of my other ancillary tasks. I have done this as even though she is a main character, she is still not a focus in the video and the aim of the story is about her breaking his heart, making the story all about him. Therefore, I have decided not to include her in any of the shots as she is not relevant and would not make the audience recognise what that poster or Digi-pack was representing.

I used the same location for each of the images presented in my ancillary tasks and for the video to help the audience to make the connection between all the products. As well as this, the location instantly suggests a love story as it is not in a demanding city or busy location that would suggest action or a faster paced song to the audience. The colours within the image also create that sense of emotion that can been seen throughout the music video.

Even in sections of the ancillary tasks that didn’t need to completely show the title or the actor, I still kept the same continuity with the disk panel being a picture of the park that I filmed some of the memory scenes in as well as the back cover which are both faded images to make them more subtle yet effective to link all my products together by location.

I think there is a strong effectiveness between the synergy and set of products that I chose for this song that represents the story and the emotions whilst linking all the products together. I still think there could be improvements to make my products link more smoothly. However, I have chosen to do it in this specific way to create the emotion; as well as the story and not just focusing on linking the products.


Main style mode:Olly Murs

Evaluation: Question One

In what ways does your media product use, develop or challenge forms and conventions of real products?

I completed a Power-Point presentation about the conventions I have used and challenged to create all three of my products.

https://www.slideshare.net/alexandrahannah1/evaluation-question-one-96869769

Final Magazine Advertisment

I have created an advertisement for my album to help promote my singer. For this I have used this style model in particular, and developed some of the convention from it to create my own advertisement.

There are many conventions I have used in this advertisement, like the use of the artist and the album name; which is commonly seen within album advertisements, but specifically in the one I have used for my main style model.

I have also used a screenshot of my album with the date of release which is seen in different style models that I have used to inspire my own poster.

Lastly I have used the main convention of the actor which is seen in the other two products that I have created to allow synergy throughout my work.

Adding The Album To My Magazine.

Within my advertisement I have included a screenshot of my album cover, to allow the audience to see the cover before the album goes on sale. As well as this, it is a common convention within album advertisements to include an image of the front cover of the album.

within a lot of my style models it is clear that the album is the main focus with it being the main piece of the page with the release date.

 

Adding Key Conventions to my Advertisment.

The key conventions include the title and the artist name, which I included on my advertisement.

I included this at the top of my advertisement to ensure that the top of my advertisement as this is the main feature, this is also a convention that was on the main style model that I was using to create my advertisement.

I included the title using the same font, colours and effects that were used within my Digi-Pack in order to create synergy throughout both of my products. Which is seen in my style model.

Another convention that I used within my advertisement is the release date of the album. I have included this within my advertisement next to the album screenshot to make it clear that it is the album that is being released.

This is seen within other style models like this one from David Bowies new album, where the date format is the same as the one that I used within my advertisement.

Creating My Advertisment

I created my advertisement using Photoshop on the Apple Mac computers. This programme allowed me to create an advertisement with detail and layers that can be edited to give the correct information to my target audience.

Firstly, I started with an A4 blank page which is the size of the advertisement that I would liked to create. On my style model it is displayed that at the bottom of the page there is the tour information for the album that was being released.

I have replicated this is within my own advertisement to give the audience more information into the album release and tour coming with the album. As I was very unsure to the dates and places that an artist would tour, I decided to follow the tour from Billy Bragg advertisement and looked at the layout. I added the website page for my artist and also credited the production company as this would be credited in other advertisements. However, I have changed the dates to match those from the current year of 2018. I have also changed the sold out venues to be placed in places I feel would be sold out now rather now for my artist. I have chosen to make this smaller on my page than it is on my style model as I would like to focus on selling the album rather than the tour of the album.

My Advertisement

My Style Model

 

Next, I added a background image. To do this I had a photograph that I took when completing my music video. I then transferred this image into Photoshop, were I took out the background and put in another photograph with the background being the blue sky. The reason I did this was because the background of the original image was too 'busy' for a basic album advertisement and I would like to overlay text, so I changed it to be the sky were text will be easily visible. Also I don't want that picture to be the main feature but for the audience to focus on the artist and the album.

After adding the image, I opened my Digi-Pack on Photoshop and transferred the artist name and the album title to ensure that the same font and colours were used. I then resized this to make it fit the size of the A4 page.

I went on to add a screenshot of my Digi-Pack, as this is the album that I am advertising to my audience. I made sure that this was placed next to my artist head to give the impression that he is looking at the album which would direct the audience to that part of the advertisement. I also made sure to add the date of release underneath so the audience could clearly see that it was available on this date.

I also added a 'Pre-Order Now' statement on the left hand side to make the audience aware that they can 'Pre-order' this album.

Lastly, I added some information about the limited edition album available to the audiences who are bigger fans of my artist.

Style Models For Album Cover

 I have looked through different magazines to find different types of advertisements for albums.

I looked at different types of music magazines to see if the style changed. However, I found the same sort of layout.

I have found that more popular and recent albums are shown to be A4 at the beginning of the music magazine. However, there is also pages of advertisement with a description of the album itself.

I have decided to complete an A4 page as I feel it will link better with my other two product rather than a smaller advertisement.

Final Digi-pack

To create my Digi-Pack I looked on Google for style models of Digi-Packs in order to find the common conventions throughout to help create my own.

There are a lot of common conventions throughout an album. This is has inspired me to create my own digi-pack

Draft Two changes.

After getting audience feedback on my second draft I have decided to look at changing the text size on the inside front cover so that the audience can see the picture behind.

I am also going to look more into style models to change the numbers on the back cover.

Audience Feedback: Digi-Pack

After looking at my draft on digi-pack, I posted it to Facebook to find out what an audience would think of my product.

Tips that I received was:
*Too much going on
*Too many pictures
*Need Titles, Barcodes, Song Names.
*Needs to be more effective and not give away the music video.
*Doesn't need to only reflect the one music video.

*The pictures are effective, but do not show a album front cover

Draft 1: Digi Pack

I created this digi-pack using four different images that connect to the music video:

Creating My Digi-Pack

To create my digi-pack I decided not use this template on Google images. To ensure that my images matched up and that I had the right scaling. This will also help me to create synergy throughout my digi-pack as I can easily reflect the front cover into the inside front cover.

Pictures For My Digi-Pack (add images)

Style models for my digipack.

I have planned to create a four page page digi pack with my main style model being Olly Murs.

Scheduling more filming.

I have scheduled to re-film the last sections and to create a selections of different shots on Tuesday 17th April 2018 at 3pm with myself and my male character. This will ensure that I can finalise my video.

my first draft Music Video (add video)