In every music video they use a number of conventions in order to create an effective video that will tell the story of the song; as well as attracting their target audience. They can be simplistic or have a lot of special effects, although, they all use cinematography and editing to create the effect they are looking for.
Some music video style models I will look at throughout the year:
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| Olly Murs - Dance With Me Tonight |
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| The Script - The Man Who Can't Be Moved |
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